Itchy ears can be a sign of otitis externa. This is inflammation of the skin lining the canal of the ear. It has many causes, sometimes eczema and psoriasis or another dermatitis can underlie the condition. Try to avoid pushing your fingers in your ears. It can be very tempting when they are sore and painful but this will introduce more germs and damage the delicate skin. Visit your doctor for an examination and a course of treatment.
This often involves antibiotic drops. They may include gentamicin and sometimes steroids and an antifungal agent like acetic acid. Swimmer's ear is a form of otitis externa caused by repeatedly getting your ears wet. The water damages the protective outer layers of skin and allows germs to reach into the deeper layers where they cause infection.
The flakiness is the outer layers of skin separating due to the inflammation underneath. Swimmers ear can be prevented by regularly wearing a good pair of ear plugs such as ZenPlugs from zenplugs.com/molded-earplugs/. These are waterproof and antibacterial and have a unique double action when it comes down to preventing the condition. In addition to this they are also connected on a cord, making them easy to find if you drop them on the floor. The bright colours are in high contrast to the beach and carpet, making them easy to spot if you let go of them. If you have an underlying dermatitic disorder such as eczema you may well need this treated before your otitis externa will settle down. You should find drops are enough to treat otitis externa. Occasionally tablet antibiotics are required to get the problem under control. Various different antibiotics are used depending on the local formulary. This is written based on the balance of bacteria causing infections in the local area. Antibiotic sensitivities are also taken into account.